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Imagining What Apple and Steve Jobs Might Launch Next | Commentary and analysis from Simon Dumenco - Advertising Age
adage.com &bull May 11, 2011Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. Editor's note: As part of our special TV Issue, we asked our Media Guy columnist to… Full Story »
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One Way Apple's First iPad Still Beats iPad 2 | Digital - Advertising Age
adage.com &bull Mar 9, 2011Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. The first post-announcement video numbers are in for the iPad 2, and… Full Story »
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Barnes & Noble, Planning Brand Refresh, Turns to Mullen for Creative
adage.com &bull Feb 23, 2011Main source for data on marketing, media and agencies. Includes downloadable data on digital marketing, search, Hispanic marketing, magazines, newspapers, top advertisers, media companies, CPG categories and more. Bookseller Barnes & Noble has tapped Interpublic Group of Cos.' Mullen, Boston,… Full Story »
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Apple's Steve Jobs Introduces iPad Media Subscription Plan - Advertising Age - Digital
adage.com &bull Feb 15, 2011NEW YORK (AdAge.com) -- When Apple introduced its iPad last spring, some of the first apps were iPad editions of magazines such as Time, Men's Health and Popular Science. But something was missing: the ability to sell subscriptions to those apps. Now that's changed. Apple announced today that it would enable subscriptions, a key business model for all types of… Full Story »
